options and attempts

an excerpt from the most recent thing I wrote for ISSUE Magazine:

Enough people are now aware of the quick-trigger nature of the bigger sites and have started to create options for cutting through the noise.
It was in this vein that here in our own part of the world a website was set up to focus on Southeast Asian short films.
Viddsee, a video-sharing site, founded by Derek Tan and Ho Jia Jian in Singapore, offers an outlet for filmmakers within the region to showcase their content to an audience interested in stories from around the region, in the different languages that are spoken in these areas.
Recounting the site’s origins, Derek explained that it all began with a short film.
“The pain that we saw as filmmakers was that we had a film that was going round festivals, and right after the festival we were thinking, how can we distribute it out to a larger audience apart from just the festival circuits?”
“What we realised is if we put it on Youtube or Vimeo, there are billions of videos out there, so how does a film stand out among the rest? We were put alongside cat videos and Harlem Shakes, which are entertaining in itself but ultimately a different type of content altogether.”