‘Young literary men in KL’
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ltf ha
at
Friday, January 18, 2013
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Labels: books, boys, ideas, impressions, Kuala Lumpur, writing
Dan Hill explains that an ad’s recall is aided by appealing to what is important to the audience.
He points to Apple’s campaigns as examples of emotionally-relevant campaigns that creates repeated success for the company.
Hill’s book ‘About Face’ talks about this and other criteria of successful ads he found through facial coding research.
Some findings seem like common sense. It is almost obvious that constant repetition would make an advertisement more persuasive, as would crafting your message around things and emotions that are familiar to your target audience.
Others, not so much.
Like don’t put your logo in the lower left corner because that’s the last point the eye travels to.
Definitely worth reading if you’re a communicator.
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ltf ha
at
Wednesday, May 18, 2011
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Labels: books, communications, eye tracking, facial coding, neuromarketing
in the glorified survey taking that are radio interviews, it's difficult to come up with something new when so many people have done it so many times in so many ways.
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ltf ha
at
Friday, January 28, 2011
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Labels: books, journalism, music, rolling stone
I'm currently trudging through a book called 'Creative Industries: Contracts between Art and Commerce' (pdf link) by Richard E. Caves.
It reads like an economic text and it's fascinating. The book pieces apart the creative industries; art, cinema, music, and places them in economic contexts to give an explanation on why people consume creative products the way they do.
And the answer?
'Nobody knows.'
Not the big studios or small, not the avant garde artists living in lofts, not even the rap mogul with bejeweled teeth.
The masses tastes are as whimsical as they are profitable, which makes every commercial production more or less an educated guess.
If they turn out to be a hit, great, money and fame flows. If they don't, well there's no way you're ever going to recoup all those hours lost in the studio.
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ltf ha
at
Wednesday, January 12, 2011
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Posted by
ltf ha
at
Wednesday, August 18, 2010
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Labels: books
Posted by
ltf ha
at
Wednesday, June 02, 2010
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Labels: books, buku, excerpt, seni, shahnon ahmad
Posted by
ltf ha
at
Saturday, April 10, 2010
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for you hypertext buffs out there, visit my project blog for interesting extracts and materials about the subject.
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ltf ha
at
Thursday, February 11, 2010
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Books to get through:
By contrast with the history of love, the history of philosophy shows a relentless concern with the discrepancy between appearance and reality. 'I think I see a tree outside,' the philosopher mutters, 'but is it not possible that this is just an optical illusion behind my own retina?' 'I think I see my wife,' mutters the philosopher, adding hopefully, 'but is it not possible that she too is just an optical illusion?'
Only poverty, either of love or money, leads one to question the system - perhaps the reason why lovers do not make great revolutionaries
Posted by
ltf ha
at
Sunday, November 01, 2009
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Posted by
ltf ha
at
Saturday, September 05, 2009
1 comments
Labels: books, history, personalities, quotes, readings, zombie