Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

23 December, 2011

emo-ammo

You could say that a lot of the things we do, they're not grounded on thought but run almost exclusively on emotions.

Trends and fashions, for example. Sometimes the trend appears rational, sometimes not, but when a trend blows up and gets adopted by the masses, you can be sure that its success owes a lot to emotions: to fit in with peers, to be seen as a trend-setter, etc; these feelings act as influential motivators.

For people with agendas to push, to be vulcan, that is to act exclusively on intellect and rationality, is to behave in a manner alien to the people of earth.

As the cliche goes, you cannot force someone to love you, so you attempt persuasion. To love something, is to have a feeling inside of you, burning from your core across your entire being, is very different from knowing the benefits and advantages of an action.

In other words, it is not something you can debate with your mind and superior intellect, but instead is something that needs to be inspired, either by an act, or speech, or presence.

And when the audience has strong inertia away from your intended outcome, you would need a clear ringing stimulus if you were to have the slightest chance of getting your preferred responses.

29 March, 2011

there's good strange, then there's bad strange

a good friend keeps reminding me I'm weird
not that I'm bothered by it, though I wish he didn't have to point it out so frequently.
hmm

self-deprecation aside, 'normal' is boring, tired and plain lazy
here I mean the culture of consumption that is the 'norm', the way of life for many people

fun fact: did you know that Superdry in Australia is a brand carried by the Pacific Brands conglomerate, the same company behind Bonds underwear and Razzamatazz hosiery?

bet you felt all smug buying that cool pair of skinny jeans, differentiating you from the masses

too bad they're mass-produced

if 'cool' comes manufactured by large multi-national companies, that's not really going (in this case buying) outside the box
it's not bold, it's not your statement to the world, its a marketing campaign to make you feel good

you've been duped, bamboozled, given the run around, to think that piece of expensive mass-produced fabric gives you status

which it can have, given enough people believe in the idea

Question is, do you really want to be reduced into the purchasing masses?